WHY YOUR BUSINESS SHOULD HAVE A WEBSITE
There are many reasons why you should have a website if you own a business.
We have listed what we believe are the top 10 reasons below.
Customers find businesses more credible if they have a website. Make sure potential customers don’t go elsewhere by making sure that you have a website that people can access to find out more about your business and what products/services you offer.
Having a professional website can help smaller businesses appear larger, which helps them against competitors which may be larger companies.
3. 24/7 Access
Having a website gives your existing and potential customers access to your business 24/7. Unlike having a store which operates on opening hours, a website is ‘open for business’ 24/7 365 days a week.
4. Wider Market
With around 3.74 billion Internet users across the world, most of which are accessing the Internet via smart devices, having a website for your business allows you to access more customers and increase sales.
5. Social Media
You can integrate your social media accounts into your website, allowing you to advertise across multiple platforms.
6. Keep Customers Informed
A website allows you to keep your customers informed about your latest products/services. Many businesses also use newsletters to keep customers up-to-date, with a signup form available on their website.
7. Improves Customer Service
With contact forms, web chats ad call features now available to integrate into websites, your customers will always have a way to contact you. Customers knowing that they are able to get in touch with you at any time, helps improve customer service.
8. Saves Time
Having a website can help save your business time. Customers will be able to access information about how your business handles sales, they will be able to purchase online. This all saves time having to deal with telephone and face-to-face enquiries. E-Commerce websites will automate reports, invoices, confirmation emails and more, again saving time.
9. Saves Money
Websites provide a platform for online marketing campaigns, which are cheaper than running regular newspaper ads and paying for printed materials and distribution.
10. Improve Your Business
Setting up a website for your business means that you will have to revisit your business model, how you manage sales, how you advertise, etc. When you go over your company information you may find areas that need updating or improving. Once the website is up and running you will also have the opportunity to learn about your customers - what products they prefer, where you are reaching more customers, which platforms work best for advertising, etc.
If you are thinking about setting up a new website or updating an existing website, Get In Touch
with us today to find out how we can help.